This festive season, Heineken® launches its “Holiday Troubles” campaign to celebrate the year-end and the beginning of 2020. With its tongue firmly in its cheek, the campaign takes a fresh perspective on the celebrations that, somehow, don’t quite go to plan.

Instead, Heineken® invites consumers to enjoy the holiday season to its fullest by making the most of the mishaps that are part of every festive season. Looking ahead to 2020, the campaign culminates in a New Year’s Eve Countdown party at TREC. A signature Heineken® Green Moment will blend seamlessly into a choreographed countdown show around our newest celebration piece, the Heineken® Star Tower, as we welcome 2020 with a bang.

Across Malaysia, Heineken® consumers can enjoy special festive promotions. At participating outlets, consumers will receive an exclusive Heineken® T-shirt* with a purchase of two buckets of Heineken® or Heineken® 0.0. Heineken® fans can also celebrate at home with ice-cold Heineken® delivered straight to their doorstep, powered by Drinkies Delivery. With every purchase of Heineken® 24-can packs or 24-bottle packs on Drinkies, consumers will receive a complimentary Heineken® foldable ice bucket*. For every purchase of 2 barrels of Heineken® Draught 20L on Drinkies, they will receive a portable speaker*. [*While stocks last.]

To reduce the worry that the celebrations won’t go to plan, Heineken® has the New Year’s Eve planning covered. Anchored around the debut of the Heineken® Star Tower, Heineken® will host a countdown party at TREC, Kuala Lumpur. As the countdown approaches midnight, DJs Jhin and BATE will take over the Star Tower, providing partygoers with a high energy backdrop to welcome the arrival of 2020, accompanied by our signature Heineken® Green Moment and a dazzling display of fireworks.

Heineken® fans will be invited to use their phones to swipe virtual Heineken® bottle caps from their mobile screens and fill a giant Heineken® bottle on the Star Tower. When the bottle is filled there’ll be surprises all round. Consumers nationwide will be able to join in the fun and swipe bottle caps to fill the bottle. For helping to light up the Star Tower, they’ll receive a Drinkies promo code enabling them to enjoy Heineken® wherever they are in Malaysia.

Back at TREC, the Heineken® camera team will be capturing the best celebrations of the night with the Cheers Cam and sharing them with the world via the screens of the Star Tower. Heineken® will be helping to fuel those celebratory moments with complimentary bottles of Heineken® given away at participating outlets at TREC every hour between 8pm and 11pm. For more information and updates, visit the Heineken® website.