Canon launches the brand new EOS 850D, powered with advanced technology such as Dual Pixel CMOS AF, EOS Intelligent Tracking and Recognition Auto Focus (iTR AF) for face detection and 4K video recording for crisp and smooth footage. The EOS 850D is the ideal camera for those looking to step up from smartphone photography or those looking to upgrade to a DSLR, offering great versatility of use across genres. 

On top of that, Canon has also launched the SELPHY SQUARE QX10, a palm-sized photo printer with unique square-formatted prints that allow memories to last a lifetime. Featuring dye-sublimation technology, users can print high-quality photos directly from their smartphones that are dirt-proof and water-resistant anytime and anywhere. Available in three trendy colours, the SELPHY SQUARE QX10 encourages users to run free with their creativity and capture those spontaneous moments for sharing while on-the-go. 

The EOS 850D weighs approximately 515g and comes with a 24.1-megapixel APS-C size CMOS sensor and DIGIC 8 imaging processor for superior image quality. With an improved max ISO performance to 25,600 for still images and expandable to 51,200, the EOS 850D possesses exceptional low-light capability and is perfect for shooting at night and in dark places.

The SELPHY SQUARE QX10 produces trendy square prints with an album storage lifespan of up to 100 yearsφ. Using the dye-sublimation thermal print technology, the printed images will resemble a traditional photograph print with smooth tonal graduation and vibrant colours.

The printing process finishes with a coat of special film that has a dual purpose - giving the photo a glossy finish and protecting it from water and dirt, making it smudge-free and fade-resistant. Users can be assured that the vivid memories will not fade over the years.

For more information, visit my.canon